Sweetchic: Branding Overhaul!

I am SOOO excited to share with you my new branding suite! As most of you know (or noticed), at the beginning of 2010 I launched a brand new website with a new look and feel designed by Goodspark. And with this new launch, I realized that my overall branding needed a complete facelift as well. So I called in my friend Franchec of Junefille who I featured on the blog not too long ago. She was excited to take on the project, and now just a few short months later I have all the finished goodies in my hands. The new look.

My logo used to be just the “Sweetchic Events” without the swirly cloud.

We decided to take the pink floral motif from the website and inject it into all the different pieces. I love that Fran used slightly different treatments of the pattern in the various pieces, whether she enlarged it, lightened the shade of pink, isolated certain petals, etc… it all fits.

My new three-color letterpressed business cards. I am obsessed with them and slightly hesitant to give them out because they cost so dearly, haha. J/K, I know I must hand these out with relish!

Letterpressed notcards for special occasions.

The back of the notecard with just a tiny logo. Both the business card and notecard were letterpressed by Eagle Printing here in Chicago, and they did a great job!

Notecard with a kraft paper envelope and custom envelope wrap.

The back of the envelope wrap (had to blur out my address in case of crazies) :)

The other offset printed notecard for everyday occasions, printed by Uprinting.com. I was pretty satisfied with the quality and the cost.

The offset card will be mailed in this clear envelope which I received in my recent paper acquisition.

Front and back of my new rack cards, printed by Overnightprints.com. These required a re-print as I was not pleased with the color the first time around, but the second attempt was much better. (FYI, the arms look orange-ish in this shot below, but not the case in person!)


Letterhead template

Phew! What do you think of my new look? Thanks Fran for doing such an AMAZING job! If you are looking for a graphic or invitation designer, I highly recommend Fran and her company Junefille!