Repeat After Me:
Sweetchic = Sweet · SHEEEEEK
Please forgive me if I sound a wee bit picky! But it's a tiny dagger in my heart every time I hear, "Oh, cool, Sweet CHICK events!" Even by those in the wedding industry who I was SURE would know how to pronounce the word "chic". Perhaps its the combination of the two words that throws people off... ?
Ahh well. When I picked Sweetchic Events, the Mister warned me that this would be the case, but I was adamant. Apparently this is one of the few times he can say, "I told you so!" haha. But I wouldn't change my business name for anything!