About Sweetchic Events
Established in 2008, Sweetchic Events is one-hundred percent devoted to weddings, and only weddings. We take on a limited number of weddings per year in order to maintain our high standard of customer service. Within five short years, Sweetchic has quickly become well-respected within the tight-knit Chicago wedding industry.
We creatively orchestrate your wedding details to bring out your personal style and vision for your special day. At Sweetchic, our specialty is creating weddings that incorporate your personal history, culture, and meaningful traditions. We believe that weddings should celebrate both of your individual backgrounds in addition to your new status as a “unit.”
When you work with Sweetchic, you can rest-easy knowing that your wedding is in good hands. We take care of everything from event design to budget guidance, vendor coordination to etiquette advice, and everything in-between. And on your wedding day, we’ll discretely take the reigns so that you, your fiancé, and your families can enjoy your wedding day to the fullest.
Charlene Liang, Owner & Lead Planner
In high school Charlene was that girl who secretly read wedding magazines in the corner of the library; fortunately, it worked to her advantage. As the owner of Sweetchic Events, Charlene knows that a wedding isn’t about her vision, it’s about yours. She brings your dream to life with finesse and passion, balancing logistical details with creativity and warmth.
Charlene started Sweetchic Events in 2008 to fulfill her long time love-affair with weddings. Charlene graduated with an M.B.A. in marketing and management from Loyola University Chicago and a B.S. from the University of Illinois Urbana Champaign. She is also a Professional Bridal Consultant with the Association of Bridal Consultants. For many years, Charlene worked in the hospitality industry, honing her organizational and customer service skills. Her business savvy combined with her eye for detail and love of all things pretty truly sets her apart when it comes to planning a wedding for today’s busy professional couple. Charlene is also proud to serve on the Board of the Chicago Chapter of Wish Upon a Wedding, the world’s first non-profit wish granting organization, providing weddings for couples facing terminal illness and serious life-altering circumstances.
Hollie Smith, Associate Coordinator
When it comes to weddings, Hollie loves them all. Whether it’s a rustic, modern, funky, traditional, grandiose or intimate affair, she can take a little inkling and turn it into a shindig. Hollie joined the Sweetchic team in 2010 and has lived and breathed beautiful weddings ever since.
Hollie stays on top of industry trends by completely immersing herself in all things wedding: when she’s not keeping up with bridal blogs and publications, she’s attending as many bridal events as possible to meet local vendors and enjoy the Chicago wedding scene. You can also find Hollie on Weddingbee as Mrs. Jam!
Jessica Schultz, Associate Coordinator
From the love story behind each couple, the unique touches each bride brings to her special day, to the celebratory kiss; Jessica loves everything about weddings! Jessica’s bubbly personality, creative eye and attention to detail, makes her the skilled Coordinator she is.
With a strong background in nonprofit work, Jessica brought her fundraising, development and event planning talents to the Sweetchic team in 2010. Her big heart and passion for event planning also shines through her volunteer work on the various boards she serves. When Jessica is not out networking or volunteering, she gets her creative D.I.Y. ideas and day-of inspirations from blogs, Pinterest, and her favorite wedding magazines.
Lindsey Tom, Associate Coordinator
There is a point in every girl’s life, where weddings become the all-encompassing, holy grail of fascinations. For Lindsey, that point struck hard and true at a ripe young age of ten. What began as a fascination with pretty dresses and fantastic shoes, grew over time; it transformed into full and deep-seeded appreciation for the value and sentiment behind weddings.
Lindsey graduated with a BFA in Graphic Design from Otis College of Art & Design in Los Angeles, CA. She moved to Chicago because the weather in L.A. was far too sunny and nice–and she’s so glad that she did! Her background in design trained her eye for color and space, which is a major asset when honing in on an overall look and design of an event.
Courtney Brust, Assistant Coordinator
When she began daydreaming of weddings at a young age, Courtney knew what she was destined for. Although those wedding visions have evolved throughout the years, two things remain the same: the details and the couple’s personal touch. For Courtney, it’s in the details of the wedding where you can truly see the couple’s love story.
Courtney graduated with a B.S in Hospitality and Tourism Management from Roosevelt University. Her concentration in Meeting and Event Planning has only enhanced her skills in planning and organization. She keeps her creative touch alive through dancing, scrapbooking, blogging and gets inspired by Pinterest and industry blogs.